Assignment 2 Instructions

  • March 23, 2020 at 4:18 am #2305
    Maurice Ligon II

    Dear Kectil Colleagues,

    We hope you, your family and friends are staying healthy in this unusual time and following guidelines for responsible behavior! Let’s flatten the curve globally and get rid of COVID19 quickly!

    Posting of Assignment 1 Submissions on Kectil Colleagues website

    Great job submitting Assignment 1! You rock! We have posted the submissions from Assignment 1 on the Kectil Colleagues website. We hope you have gone to the website and reviewed the submissions of all of your peers from so many countries. They will give you great insight into Leadership issues globally, and will also allow you to compare what you wrote to the submissions of others.

    Quality Awards

    For 2020, Kectil will be giving Quality Awards for the best Assignment submissions. We are a bit backed up with this on Assignment 1, due to the COVID19 disruption, but will announce the awards for Assignment 1 in due time, and we appreciate your patience.

    We will be again selecting the best Assignment 2 submissions from each region of the world in several categories for Quality Awards! Do the best you can on Assignment 2 so that you can win one of the monthly Awards! We will highlight the winners on the website each month!

    Assignment 2 Deadline and Requirements

    Kectil is now pleased to release Assignment 2: Social Media and Personal Branding. This is a very important subject that affects youth in all countries. Assignment No.2 will be due Monday, April 20, 2020. You can submit your assignment at any time prior to or on the deadline. We will not accept late submissions unless you have asked for an extension in advance of the deadline for good reason which we have also approved in advance. Leaders meet their deadlines! If you need an extension, please send an email to with an explanation of the good cause for the extension.

    Your assignment should be submitted to Please use Word, not PDF, to submit your assignment.

    At the top of your assignment, please type your full name and country.



    According to the web platform Digital2020, 3.8 billion people around the world now use some form of social media, with about 53% from phones and 44% from laptops. This is extraordinary, when you consider that the global population is around 7 billion.

    Virtually every youth who has access to the internet now participates in social media. However, according to a recent study of youth aged 19-32 who use various forms of social media, Dr. Primack and colleagues in 2014-2016 at the University of Pittsburgh found a significant, linear relationship between social media use and depression, measured either as total time or frequency of visits. Why does a platform that is intended to connect people often lead to feelings of inferiority, low self-esteem, feeling discriminated against or bullied, and general depression? Why is there a relationship between the amount of use of social media and lack of productivity and inability to get a job done?

    We want to investigate these issues and hear from you.

    1. We attach four articles for you to read:
    • Excessive Use of Social Media (Sherri Gordon,, March 9 2020)
    • Negative v. Positive Social Media Experiences and Depressive Symptoms (Dr Brian Primack, M.D., Ph.D., University of Pittsburgh 2016)
    • How to Turn Depressing Social Media into a Positive Influence (Geoffrey Morrison, New York Times, January 15, 2020)
    • Fake News article (Wikipedia)
    1. Please write a short paragraph of less than 300 words on the negative personal effects of social media on youth in your community or country. Have you or someone you know experienced depression, cyberbullying, or other negative result of using social media?  How was it handled, if at all? What is the youth social media culture in your country? Can youth take a stand and change the culture?
    1. In your opinion, is excessive use of social media by youth an addiction? Are the damaging effects as bad as drinking or drugs?
    1. It is said that use of social media reduces job and academic performance either by wasting time or by consistent mental distractions. Do you think this is true or false and why?
    1. Please write a paragraph of 400 words or less on whether social media played a role in government elections or politics in your community or country? Have you experienced “Fake News” in your country? Have you observed the attempted manipulation of public opinion using social media as a platform? Has any social media networking been shut down or censored?
    1. Please write a paragraph of 300 words or less on whether current social media “Influencers” are having a positive or a negative effect on youth in your country? Are they “Influencing” the right subjects and actions? Please be specific and provide names.
    1. Is there a lack of positive role models in your community or country? Does social media make it better or worse? What kind of role models would you like to see leading the voice on social media? How can you and your peers make that happen?
    1. Do social media platforms like Instagram, Snapchat and Facebook lead to narcissism—an effort to get self-attention? Is it leading to the “look at me” syndrome? How is that damaging to the poster and to the reader?
    1. Is it possible for youth to show the self-discipline to limit themselves to 2 hours a day on social media?
    1. A positive aspect of social media is education and awareness. Please describe a few examples where youth in your community have learned about an issue or subject and reacted appropriately to address a situation because of a social media campaign.

    We attach The Kectil 15 Rules for Social Media Use. Please provide us with feedback and if you like, feel free to circulate the rules on your social media posts to foster conversation and an evolution on how to use the platforms.


    Personal Branding can be considered a logical follow-up from a discussion on the proper use of social media, because they are so intertwined.

    1. Watch the Kectil Web Session now posted on the Kectil Colleagues website, which features the TV broadcaster, media star and frequent speaker Nozipho Mbwanje who has prepared an entire web session on how to create your own personal brand and how to present yourself positively to others in a variety of situations. We can all learn from Nozipho’s excellent and seasoned advice on how to speak, dress and communicate to have a maximum impact.
    2. Think critically about what image you project when people meet you in person. What is your message? How does who you speak, dress, your body language, your hair, all give a subtle message about who you are and what you think is important? Answer in a short paragraph what kind of image you want to present and whether you accomplish that.
    3. Assume you are looking an employer looking to fill an entry level position. What would you look for when interviewing a youth candidate in person? Would the following matter?
    4. Is the candidate timely? Did he/she show up at or before any agreed time and ready to do the task at hand? Timeliness is a major indicator of professionalism.
    5. Did the candidate study and get prepared for the meeting? Did he/she read materials ahead of time to get ready for a meeting or did he/she try to slip by and fake the way through with no preparation?

    iii.     Did the candidate appear reliable and trustworthy?

    1. Did the candidate speak with a combination of humility, authority and preparedness?
    2. List other attributes you would look for when you interview the candidate for the job.
    3. After watching Nozipho’s Web Session, write a short paragraph about how to give a good oral presentation on an important topic with a powerpoint slide deck.
    4. Assume again that you are an employer looking to hire a youth for an entry level position. Would you check their social media? What kinds of things on social media would keep you from hiring someone?

    Assemble 4-6 of your peers between ages 18-26 for a discussion session that you lead on the effect of social media on youth in your country. Discuss the following and submit a short report of the outcome.

    1. Describe the study by Dr. Primack and colleagues in 2014-2016 at the University of Pittsburgh which found there is a significant, linear relationship between social media use and depression, measured either as total time or frequency of visits.
      1. Ask your panelists if they agree that excessive use of social media can cause depression and why or why not.
      2. Lead a discussion on cyberbullying and “herd behavior” (i.e., forcing everyone to think the same way).
      3. Do your panelists think there a relationship between the amount of use of social media and lack of productivity, mental distraction and inability to get a job done?
    1. Review the Kectil 15 Rules of Social Media Use. Collect the comments of your panelists. Do they agree or disagree with the Kectil Social Media Rules? Do they think they can comply with these Rules? Would they be willing to distribute them to others?


    Your Kectil submission should reflect your thoughts and not be copied from another source. Plagiarism is a violation of the Kectil Code. Over the past few years, we have received several submissions that were whole scale taken from another source. If you want to quote a source, that is fine, but the source must be identified with enough detail that someone else can find the source. In addition, only small aspects of your submission should come from another source. For example, if you are describing a speech, of course it is fine to quote the speech. If you want to use reference material or a review article, cite it as your source. There are software programs that can be run to identify plagiarized material. If we receive a submission that looks like it was not written by the submitter, we can easily check it with the software program that teachers use. We do not expect any of our talented Kectil Colleagues to intentionally plagiarize material. We just want you to be aware of what the rules are.

    We can’t wait to receive your submissions! We will post every submission on the Kectil Colleagues website so don’t miss out! Let the Colleagues hear from you and also learn from what they have to say. And work toward receiving one of the monthly Kectil Assignment Award for your region!


    Sherry Knowles

    Founder and Executive Director

    The Kectil Program

    The Malmar Knowles Family Foundation

    Excessive Use of Social Media by Sherri Gordon March 9 2020

    Fake news – Wikipedia

    Kectil Fifteen Rules for Social Media

    Negative versus Positive Social Media Experiences and Depressive Symptoms

    How to Turn Depressing Social Media ito a Positive Influence Geoffrey Morrison NYT Jan 15 2020

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